Our Mergers and Acquisition Group offers potential clients a free no-cost valuation before we engage with a guarantee of no obligation on their part. After consultation and detailed analysis, alternatives will be offered and proposals are made on possible ways to go forward. William Rogers Law consider that we are first and foremost listeners, then advisors and finally collaborators, after which we get involved as agreed. This active, hands-on approach at the beginning is created to save time and energy later in the process. We eliminate possible problems and complications before they become issues and the experience and expertise to avoid possible failure routes.

This approach has given us success at all levels in a plethora of different industries including: food and consumer products, building projects and services, automated related products, specialty chemicals, equipment rental and leasing, manufacturing, healthcare, distribution and business services. We know every aspect of the middle-market – and we use this understanding to create results.

Our main focus is to exclusively represent owners of successful and superior businesses who are aiming at growth and success through the sale or merger with another company, to achieve more support in respect to growth by an infusion of enhanced operating funds or strategic assistance in other areas.

Merger or Acquisition

145There are 6 key differences between a merger and an acquisition:

  1. Two companies that join together and amalgamate to form a new entity is a merger. A corporate strategy, in which one company buys another to gain control is an acquisition.
  2. In a merger, the two companies cease trading to form a third, in the acquisition the two companies remain.
  3. In a merger, the minimum number of companies involved is three, in acquisition the minimum number is two.
  4. Two companies approximately the same size merge, whereas in an acquisition the larger company envelopes the smaller.
  5. A merger is done voluntarily whereas the acquisition may be forced.
  6. There are far more legal formalities in a merger.

They are frequently mentioned together and are often used interchangeable, however the words merger and acquisition are not precisely the same. At the point when an organization assumes control of another organization and plainly initiates itself as the new proprietor, the buy is called an acquisition. Lawfully, the objective organization quits existing and the organization who bought them “swallows” the business while their stocks stays to be exchanged.


A merger is when two firms of roughly the same size join together and pool resources together to become one. Both the previous companies stocks are submitted and a new company stock is then released.

In the real world such mergers don’t happen that much, as mostly it’s larger firms swallowing up the smaller ones. Sometimes to say a merger has taken place rather than an acquisition is of benefit to the smaller company.

An important part of any merger or acquisition is Synergy. Without collaboration, supported cost efficiencies of the new business won’t be conceivable. Cooperative energy makes up the income improvement and cost investment funds. Through combining, organizations hope to profit by the accompanying:


•    Staff reductions
Many employees know that mergers often come hand to hand with redundancies, reducing salaries for duplication of effort can be a massive saving, even CEO’s are not safe from the culling.


•    Economies of scale
A larger company can make big savings due to larger purchasing power on purchases, the reduction of expenses and a bigger say at the negotiating table.


•    Acquiring new technologies
Larger companies not also inherit economies of scale when they enter into mergers, they can often benefit by acquiring new technologies that enhance their performance.


•    Improved market research & market visibility
To have a more extensive scope of business sectors and expansion income and profit, organizations buy different organizations. Consolidating may widen the two organizations’ promoting and appropriation, giving them new ways to open doors. It can likewise make the organization’s remaining in the speculation group better – greater organizations for the most part have less trouble in raising capital contrasted with the smaller ones.


Synergy does not come easy, it will take time and considerable effort to implement. Mergers usually bring benefits but it is not always the case, sometimes it is the other way around. In some cases less is definitely more.

Sad to say, the idea of synergy may only be present in the minds of corporate leaders and negotiators. The market often sees through schemes of the people who have much to gain from successful merger and acquisition agreements and therefore gives the company penalties by giving it a discounted share price. William Rogers Law is open about the reasons why merger and acquisition deals may fail.

Different types of mergers

•    Horizontal Merger
Two businesses from the same industry, providing the same services or product that both compete for the same customers.


•    Vertical Merger
A supplier and a business joining together. For instance a printing company and a magazine.


•    Market-extension Merger
Two businesses than sell the same product but in different markets.


•    Product-extension Merger
Two businesses selling different goods or services but in similar markets.


•    Conglomeration
Two companies that have no similarities but have the same consumers.
Also, mergers can come in two different types by just the way they are funded:


•    Purchase Mergers
As the name implies, this type of merger happens whenever one business buys another. The purchase is made with money or through the change that is noticeable of sort of financial responsibility; the purchase is also taxable.  Acquiring organizations typically favor this kind of merger because of the fact that is actual tax that is significant it could offer. Obtained assets could be written-up to the price that is actual with the distinction between the guide value aside from the price of the assets could depreciate yearly, minimizing tax duties payable by the corporation that is acquiring.


•    Consolidation Mergers
When a consolidation happens, there is a formation of a brand-new company and both prior firms are incorporated under a new banner. The taxation responsibility terms are the same as those of a purchase merger.

Our Commitment

The Mergers Group are dedicated to provide ultimate service and full integrity with discretion on behalf of our clients. For most of the companies we deal with we are aware that our involvement comes at a very critical time for your business, and that is the sale or merger of existing businesses. The effect of the latter will have substantial consequences for all parties involved both in their business and personal lives. Our primary discussions with potential clients usually begins with a thorough evaluation of shareholder and corporate goals, industry dynamics, financial market environment and valuation.

How we add value

Our Mergers and Acquisitions Group give significant added value to any deal brokered, by ensuring that our client’s instructions and objectives are met during the whole transaction process from start to finish.

Our Reputation

William Rogers Law Mergers and Acquisitions Group professionals are investment bankers and not business brokers. We carefully manage our portfolio and only take on specific jobs, we regularly turn down assignments.

You can trust in William Rogers Law as we constantly achieve results, over 95% of our annual revenues come from completed deals, not fees or seminars etc. We are often referred by our former clients to their friends and partners to get us new projects, as word of mouth is still the best advertising you can get.


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